marketing 1on1
marketing 1on1

 

Blog

marketing1on1 reviews awards and features

SEO Ranking Factors for 2022 Facts vs Fiction

SEO Ranking Factors for 2021

It would probably shock a lot of people to learn how much is factored in when Google determines search rankings. As far back as 2009, it was believed to be over 200 ranking factors, and with the time that’s passed, it’s almost certainly much more than that now. New functions, such as neural matching, RankBrain, and others, have been a major part of Google’s evolution into what it is today. So what can we believe about the most common search factors? There is a lot of rumor and guesswork out there. Here are some SEO ranking factors you should be considering as we head into 2021, and some others that probably do not matter that much anymore.

Factors Related to Domain

How Long a Domain has Been Registered

Common Belief

Many people have believed for a long time that the age of a domain is a relevant factor. This is why some developers would purchase old domain names with the goal of using that to their advantage for SEO.

Reality

However, this is probably not as important as many think. Google has stated many times that the age of a domain has no bearing on rankings.

We will classify this as fiction.

Keywords Should Be in the Domain name

Common Belief

For years, it has been an accepted belief that having a keyword in the domain would help a site rank better. In fact, some developers believed that Google placed too much emphasis on this type of practice.

Reality

Google says that for many years, having a keyword in a domain will not affect a site’s ranking for that keyword. It may have been a factor in the past, but it plays no part anymore.

This one is also fiction.

Keywords Should Be in the URL

Common Belief

Having a keyword in the URL itself can help identify the site as relevant for that keyword. They can even serve as anchor texts when the site is shared or linked to.

Reality

It is true that having a keyword in the URL will help with a site’s SEO rankings. However, the impact is very small, so it will not move the needle as other factors will.

We will rank this one as a fact.

Country Codes

Common Belief

A country code will help identify a site with a specific country, which will help with ranking in that country. For example, Canadian sites have .ca for their country code.

Reality

It’s true that having a country code in the URL will help a site rank for that country. However, it may hinder ranking efforts globally, so make sure to weigh the benefits with the drawbacks for your site.

This one is a fact.

Factors Related to Content

Title Tag Containing Keyword

Common Belief

Title tags help to tell the site indexers what the content on a page or post is about. Search engines use this information to understand what is on a page and to properly rank the site.

Reality

The reality is that title tags are an important factor, so make sure to use them. They are not as important as meta tags, but everything can help with it comes to SEO.

This one is a fact.

Description Tag Keywords

Common Belief

It is widely believed that description tags are no longer factors that are relevant to SEO. It does have an effect on click-through rate, however.

Reality

Description tags are no longer a factor for rankings. They were in the past, and are valuable in that they help Google provide previews of the content, but they do not help with rankings.

File this under fact.

Optimized Images

Common Belief

Images should be properly indexed by tagging them with file names, descriptions, alt text, and other descriptors to help with ranking and with Google image search.

Reality

Image alt text is very important for ranking. Especially when it comes to ranking images. The more content you add to an image, the more likely it will be to rank for several keywords.

This is a fact.

Length of Content

Common Belief

The longer the content, the better it will rank. 2000 and up to 3000 words of relevant content can be a major factor for ranking.

Reality

Google states that word count is not considered whatsoever in Google’s algorithm.

This is fiction.

Comprehensive Content

Common Belief

Content needs to be very comprehensive regarding the topic with which it is dealing with. Going in-depth signifies that a site is an authority on a given subject.

Reality

For something to be high-quality content, it must be comprehensive. That means that it is accurate and can be of use to the people who consume it.

This is a fact.

Content Must Be Recent

Common Belief

Google prefers recent content that has been updated to reflect the evolution of any particular subject.

Reality

Google is looking for new content like it has never before. Fresh content will absolutely help in the rankings. However, if a user is not searching for something that is necessarily new, such as news or current events, then it may not be a factor.

This belief is a fact in most cases, but not in all.

Content Grammar

Common Belief

Your content should be mistake-free when it comes to grammar and spelling. These are indicators of whether the content is high-quality. If there are mistakes, then you will rank lower.

Reality

While in the past, grammar and spelling were bigger factors, they are not as much now. Google does not check for typos or other mistakes. However, if your content is full of errors, then it could affect the user experience and affect your SEO that way.

This is another fiction, but with some grains of fact in there.

Structure and Code

Internal Links

Common Belief

When Google is indexing a site, internal links make the process easier. It is also useful for search engines so that they can identify the pages that are the most important for certain keyword searches.

Reality

Google specifically targets internal links to determine the structural layout of a site. These backlinks provide authority to certain pages and thus are crucial for helping with search engine rankings.

This is a fact.

Layout is User-Friendly

Common Belief

Content should be visible right away to people who visit a site. If the layout is not friendly for users then Google’s algorithm will penalize the site. This can include sites with lots of popups and advertisements that detract from the content.

Reality

User-friendliness is absolutely important for site rankings. It gets down to the core of what Google wants to provide to its users. Not just great content, but content that’s easy to consume and interact with.

Chalk this one up as a fact.

How a Site Performs and Provides Security

Common Belief

HTTPS websites are more secure, and therefore will rank better in Google search rankings.

Reality

HTTPS has been an official ranking factor for the past 5 to 6 years. Google wants to protect users and therefore will prefer sites that have HTTPS.

This is a fact.

Location of Server

Common Belief

Having a server located in a certain country or location will help a website rank higher for that country or location.

Reality

In the same way that having a country-specific domain will help, so will having a server in a specific country. It may also harm a website internationally.

There is no doubt that this is a fact.

Page Loading Speed

Common Belief

Loading speed is possibly one of the top factors when it comes to ranking. This applies even more to mobile sites.

Reality

The speed of a site has been a major factor for page rankings for many years. Just recently, it was announced that it will apply to mobile sites for the first time, where in the past it was only a factor for desktop searches.

The importance of speed is a fact.

Mobile-Friendliness

Common Belief

Using mobile devices has become so commonplace that a site must be mobile-friendly to maximize their search rankings.

The Reality

Mobile browsing continues to reach all-time highs, and it will only keep going. Therefore, Google has absolutely made mobile-friendliness a very important factor for ranking websites.

This is absolutely a fact.

Bounce Rate, Click Through Rate and Dwell Time

Common Belief

Google takes into consideration how well users interact with a site. This includes how quickly they leave, how much time they spend on the site, and how many pages within the website they visit.

Reality

Through the years, Google has made it very clear that none of those things are factors when it comes to search rankings. That said, these are important things to track to evaluate the success of your website.

This is fiction.

As you can see, there are a lot of misconceptions out there, but also a lot of truth. It’s crucial when putting together an SEO strategy or a piece of content to focus on what truly matters for SEO. Use this fact or fiction article as your guide for some of the most commonly held SEO beliefs.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Internet Marketing and SEO Company Corpus Christi, Internet Marketing and SEO Company Los Angeles, Internet Marketing and SEO Company Seattle, Internet Marketing and SEO Company Santa Clarita, Internet Marketing and SEO Company Sherman Oaks, Internet Marketing and SEO Company Calabasas, Internet Marketing and SEO Company Cleveland, Internet Marketing and SEO Company Dayton, Internet Marketing and SEO Company Detroit, Internet Marketing and SEO Company Indianapolis, Internet Marketing and SEO Company Irvine, Internet Marketing and SEO Company Jersey City, Internet Marketing and SEO Company Knoxville, Internet Marketing and SEO Company Medford, Internet Marketing and SEO Company Mesa, Internet Marketing and SEO Company New Orleans, Internet Marketing and SEO Company Palmdale, Internet Marketing and SEO Company Santa Monica, Internet Marketing and SEO Company Scottsdale, Internet Marketing and SEO Company Torrance, Internet Marketing and SEO Company Anaheim, Internet Marketing and SEO Company Atlanta, Internet Marketing and SEO Company Fort Worth, Internet Marketing and SEO Company Henderson, Internet Marketing and SEO Company Long Beach, Internet Marketing and SEO Company San Jose, Internet Marketing and SEO Company Tacoma
Internet Marketing and SEO Company Arlington
Internet Marketing and SEO Company Anaheim
Internet Marketing and SEO Company Akron
Internet Marketing and SEO Company Amarillo
Internet Marketing and SEO Company Azusa
Internet Marketing and SEO Company Arcadia
Internet Marketing and SEO Company Alhambra
Internet Marketing and SEO Company Agoura Hills
Internet Marketing and SEO Company Artesia
Internet Marketing and SEO Company Augusta
Internet Marketing and SEO Company Austin
Internet Marketing and SEO Company Atlanta
Internet Marketing and SEO Company Bend
Internet Marketing and SEO Company Beverly Hills
Internet Marketing and SEO Company Baldwin Park
Internet Marketing and SEO Company Bell Gardens
Internet Marketing and SEO Company Bellflower
Internet Marketing and SEO Company Bell
Internet Marketing and SEO Company Burbank
Internet Marketing and SEO Company Phoenix, AZ
Internet Marketing and SEO Company Birmingham, AL
Internet Marketing and SEO Company Boston
Internet Marketing and SEO Company Baltimore
Internet Marketing and SEO Company Buffalo
Internet Marketing and SEO Company Bakersfield
Internet Marketing and SEO Company Brownsville
Internet Marketing and SEO Company Calabasas
Internet Marketing and SEO Company Corona
Internet Marketing and SEO Company Chattanooga
Internet Marketing and SEO Company Chicago
Internet Marketing and SEO Company Columbus
Internet Marketing and SEO Company Chesapeake
Internet Marketing and SEO Company Corpus Christi
Internet Marketing and SEO Company Chandler
Internet Marketing and SEO Company Chula Vista
Internet Marketing and SEO Company Cleveland
Internet Marketing and SEO Company Cincinnati
Internet Marketing and SEO Company Colorado Springs
Internet Marketing and SEO Company Charlotte
Internet Marketing and SEO Company Dallas
Internet Marketing and SEO Company Dayton
Internet Marketing and SEO Company Denver
Internet Marketing and SEO Company Detroit
Internet Marketing and SEO Company Durham
Internet Marketing and SEO Company Elk Grove
Internet Marketing and SEO Company El Monte
Internet Marketing and SEO Company El Paso
Internet Marketing and SEO Company Eugene
Internet Marketing and SEO Company Fresno
Internet Marketing and SEO Company Fort Worth
Internet Marketing and SEO Company Fort Wayne
Internet Marketing and SEO Company Fremont
Internet Marketing and SEO Company Fayetteville
Internet Marketing and SEO Company Fontana
Internet Marketing and SEO Company Fort Lauderdale
Internet Marketing and SEO Company Garden Grove
Internet Marketing and SEO Company Grand Prairie
Internet Marketing and SEO Company Grand Rapids
Internet Marketing and SEO Company Garland
Internet Marketing and SEO Company Gilbert
Internet Marketing and SEO Company Greensboro
Internet Marketing and SEO Company Henderson
Internet Marketing and SEO Company Houston
Internet Marketing and SEO Company Hialeah
Internet Marketing and SEO Company Huntsville
Internet Marketing and SEO Company Huntington Beach
Internet Marketing and SEO Company Irving
Internet Marketing and SEO Company Irvine
Internet Marketing and SEO Company Indianapolis
Internet Marketing and SEO Company Jacksonville
Internet Marketing and SEO Company Jersey City
Internet Marketing and SEO Company Kansas City
Internet Marketing and SEO Company Knoxville
Internet Marketing and SEO Company Las Vegas
Internet Marketing and SEO Company Lancaster
Internet Marketing and SEO Company Laredo
Internet Marketing and SEO Company Lincoln
Internet Marketing and SEO Company Louisville
Internet Marketing and SEO Company Lexington
Internet Marketing and SEO Company Lubbock
Internet Marketing and SEO Company Los Angeles
Internet Marketing and SEO Company Long Beach
Internet Marketing and SEO Company Mesa
Internet Marketing and SEO Company Medford
Internet Marketing and SEO Company Modesto
Internet Marketing and SEO Company Moreno Valley
Internet Marketing and SEO Company Madison
Internet Marketing and SEO Company Milwaukee
Internet Marketing and SEO Company Memphis
Internet Marketing and SEO Company Minneapolis
Internet Marketing and SEO Company Miami
Internet Marketing and SEO Company New Jersey
Internet Marketing and SEO Company Newark
Internet Marketing and SEO Company Norfolk
Internet Marketing and SEO Company New York
Internet Marketing and SEO Company New Orleans
Internet Marketing and SEO Company Oakland
Internet Marketing and SEO Company Overland Park
Internet Marketing and SEO Company Orange County
Internet Marketing and SEO Company Oxnard
Internet Marketing and SEO Company Orlando
Internet Marketing and SEO Company Oklahoma City
Internet Marketing and SEO Company Omaha
Internet Marketing and SEO Company Palmdale
Internet Marketing and SEO Company Pasadena
Internet Marketing and SEO Company Philadelphia
Internet Marketing and SEO Company Pittsburgh
Internet Marketing and SEO Company Plano
Internet Marketing and SEO Company Portland
Internet Marketing and SEO Company Pembroke Pines
Internet Marketing and SEO Company Raleigh
Internet Marketing and SEO Company Reno
Internet Marketing and SEO Company Redding
Internet Marketing and SEO Company Rochester NY
Internet Marketing and SEO Company Riverside
Internet Marketing and SEO Company Richmond
Internet Marketing and SEO Company Sacramento
Internet Marketing and SEO Company San Bernardino
Internet Marketing and SEO Company San Jose
Internet Marketing and SEO Company San Diego
Internet Marketing and SEO Company Salem
Internet Marketing and SEO Company Santa Monica
Internet Marketing and SEO Company Santa Clarita
Internet Marketing and SEO Company Santa Ana
Internet Marketing and SEO Company Saint Paul
Internet Marketing and SEO Company Salt Lake City
Internet Marketing and SEO Company Seattle
Internet Marketing and SEO Company Scottsdale
Internet Marketing and SEO Company Sherman Oaks
Internet Marketing and SEO Company St. Louis
Internet Marketing and SEO Company Shreveport
Internet Marketing and SEO Company Spokane
Internet Marketing and SEO Company Tacoma
Internet Marketing and SEO Company Tallahassee
Internet Marketing and SEO Company Tampa
Internet Marketing and SEO Company Toledo
Internet Marketing and SEO Company Torrance
Internet Marketing and SEO Company Tucson
Internet Marketing and SEO Company Tulsa
Internet Marketing and SEO Company Wichita
Internet Marketing and SEO Company Valencia, CA
Internet Marketing and SEO Company Virginia Beach
Call Us
Email Us