In 2012, the Google Disavow Tool was launched. This allowed webmasters to tell Google to ignore certain links when determining where a site should be located in the searches. It came in incredibly useful for certain sites. Many sites received ranking penalties for being linked to by spam sites, and it was nice to be able to tell Google to ignore those links proactively.
But, do you need to use the Google Disavow Tool today? If so, when and how should you use it? Let’s explain! Continue Reading
Content marketing has always been an integral part of your online business foundation. Besides, it is critically important to know that your content marketing strategy works well. Especially, when new content marketing trends appear on the market.
So, how to stand out from the competitors with your content marketing game in 2022?
In this post, you will find 10 content marketing tips that will help you out. Shall we begin? Continue Reading
Two terms that are often used interchangeably are SEO and digital marketing. Although these two terms are closely related, they are actually very different. It’s important to understand the differences between SEO and digital marketing to ensure you’re using both correctly in your online presence.
In short, digital marketing is an umbrella that covers everything done to promote brands online. Meanwhile, SEO stands for search engine optimization, and it is just one strategy used within digital marketing.
Let’s take a closer look at both of these terms and how they differ from one another. Continue Reading
Wondering how you can increase your site’s domain authority? Like others, you probably want your content to rank in Google’s top spot, or at least on the first page. Although Google’s algorithm uses 200 different factors to rank content, domain authority is in that list. Let’s look at what domain authority means and ways you can increase yours. Continue Reading
YouTube is more than a video platform. For many of us, this video-sharing service is a resource for product reviews, demonstrations, and testing. For businesses and brands, it is also an integral advertising platform for any successful marketing strategy.
This article lists everything you need to know about how much it costs to advertise on YouTube and the factors that contribute to pricing. Continue Reading