So, you want to optimize your website and get better search engine rankings, but not sure where to start? Making accurate decisions is a critical skill when undertaking an SEO venture. Some businesses, on realizing this, go for an SEO specialist while others decide to undertake the venture by themselves through research and analysis.

Some online entrepreneurs break the rules (or bend them) in order to get better search engine rankings. They use “black hat” SEO strategies in order to rank strongly for their preferred keywords. Black hat SEO techniques typically don’t fit search engine guidelines! If you’re interested in breaking or bending the rules, too, you’ll benefit from understanding the advantages and risks of the latest black hat SEO techniques.

These techniques are made to get the most from search engines. The SEO processes that we’re going to discuss today aren’t designed to appeal to a human audience.

A backlink refers to an incoming link to a web page. Whenever a web page links to another site or any other page, it is called a backlink. A web page that has a lot of backlinks tends to rank higher on search engines.

Looks like Google made a change on how they display the average monthly searches per keyword in their Google Adwords Keyword Tool. Instead of giving you the exact average number of monthly searches they now give you a range. If you want more detailed information you actually have to set up a campaign:

It seems like unless you paying Google you will get less and less information from them moving forward.

Search Engine Optimization or SEO is a marketing tool used in order to increase the use of non-paid search engine results. SEO has become increasingly popular within recent years as the internet has become the main source for finding information and services. There are several different ways to go about using SEO to improve a website’s ranking such as using keywords or phrases that search engines can easily identify which will ultimately drive traffic to a site. Today, most web traffic comes from popular search engines like Yahoo! and Google rather then through other online techniques like social media. Therefore, if a website is successful in using SEO to their advantage, large search engines are more likely to direct a targeted group of users to a site that is providing the service that they are in an exact search for. This brings more business to a website in general, whether they are offering a product, service, or some information to internet users by giving a website more publicity and exposure to a targeted group of consumers while also increasing a websites ranking in a search engine.