Internal linking is just as important as external links. Most webmasters, content developers and marketers prioritize link building but the focus is often on backlinks and external link wheels. There should be equal focus on internal linking as it can boost the optimization of the website and improve its ranking. Internal linking is a complex process so it is imperative for webmasters to be proactive with the site architecture to avert a crisis.

The first thing you learn as a business owner is just how many different kinds of writing there are out there – and that the styles of writing you need to capitalize on as a savvy marketer or a world apart from the style most of us learned in school.

Copywriting is one of the most important pieces of the puzzle, and it’s a style of writing that focuses on socially persuading people to not only see your side of things but also to push them deeper and deeper into your sales funnel and eventually convinced total strangers to purchase what you have to offer.

Search Engine Optimization (SEO) writing is another style that you’ll have to master – and it’s the kind of writing you have to figure out if you’re going to push traffic to your copywriting and have any chance at building your business from the ground up online today.

Smart and savvy business owners and online marketers know just how important a role key metrics play in understanding their business, but many overlook one of the more important yet little understood and underappreciated key metrics – the bounce rate – and its impact on search engine optimization.

While you might not find too many internet marketers preaching the importance of bounce rate when it comes to SEO, the reality is that this metric plays a huge role in whether or not your site is going to rank well as well as whether or not you’re going to get the kinds of conversions you are shooting for with the traffic you generate.

Whether or not Click Through Rate (CTR) has a major impact on search engine optimization – or little to no impact whatsoever – has been a point of contention in the SEO world for years and years.

Some experts argue that if your CTR levels are abysmal you’ll end up shuffled to the back of the Google sandbox, whereas others say that your CTR has next to no impact on your search engine optimization efforts and will only impact your conversion rates.

The landscape of link building and SEO is evolving constantly. Whether you own a new website or running a successful blog, you cannot undermine the importance of link building.

The old link building methods may not work anymore and they can even prove to be counterproductive. You must understand the new rules set by the major search engines and follow the best link building practices.