Which of the following items is not a component of Quality Score?

Landing page experience

Maximum cost-per-click (max. CPC) bid – CORRECT

Ad relevance

Expected clickthrough rate (CTR)

Which of the following is true when purchasing ad placements on an advertising network?

You always need to contact the owner of the website to buy ads on their page

The network provides data on the click-through-rate – CORRECT

The network provides names of the people who click your ad

The network will continue to show your ad for 7 days once your budget has expired

Which of the following is a hit type tracked by Google Analytics?

page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics – CORRECT

Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements

Higher ad positions on the search results page – CORRECT

Higher cost per clicks on your ads

Ads that will ensure more purchases

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Custom dimensions

Goal tracking

Data import – CORRECT

Custom channel groupings