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Which of the following items is not a component of Quality Score?
Landing page experience
Maximum cost-per-click (max. CPC) bid – CORRECT
Ad relevance
Expected clickthrough rate (CTR)
Which of the following is true when purchasing ad placements on an advertising network?
You always need to contact the owner of the website to buy ads on their page
The network provides data on the click-through-rate – CORRECT
The network provides names of the people who click your ad
The network will continue to show your ad for 7 days once your budget has expired
Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics – CORRECT
Which of the following is a benefit of using relevant ads and landing pages?
Increased cost for ad placements
Higher ad positions on the search results page – CORRECT
Higher cost per clicks on your ads
Ads that will ensure more purchases
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
Data import – CORRECT
Custom channel groupings
