marketing 1on1
marketing 1on1

 

Blog

marketing1on1 reviews awards and features

How To Use Silo Site Structure To Outrank High Authority Sites

Silo Site Structure

High authority sites have a head start that smaller websites will perhaps never attain. Websites that are considered to be authoritative in a niche will always be ranked higher by search engines. They will almost always feature on the first page when relevant keywords are searched. Smaller websites in the same niche often target the same keywords and they can at best try to get ranked right after the high authority sites. However, smaller websites do not have to fight the same war. There are ways to outrank high authority sites.

If there is anything that search engines give as much importance to as authority, then it is relevance. Search engines are constantly trying to find the most relevant results for every keyword and hence smaller websites need to score well on relevance. Search engines are continuously improving their algorithms to find more relevant content. The websites with such content will not make the high authority sites insignificant but they will attain a much better rank. There are two ways to improve the relevance of a website. The first method is focusing on a niche wherein the contents target a small set of keywords. The second method is silo site structure.

Websites Catering to a Small Niche

Let us consider two websites, one a high authority site and the other a relatively small website. The high authority site may be about jewelry, precious metals and gems. The small website may be about gemstones. It could also be about a particular type of gemstones. While the high authority site will be a leading player for jewelry, precious metals and gems, the small website will be more relevant for gemstones. Users searching for information on gemstones will come across the small website alongside the high authority site. This is an effective way to establish relevance but it is not universally applicable. Very few websites will target such a small niche. Even if the niche is not ordinary, it will have a substantial space accounting for category and subcategory. The objective is not to rank highly specific niche sites but to improve the ranking of all types of websites.

Silo Site Structure for Websites

Silos are an effective way to establish relevance. The objective of website designers, webmasters and content developers is to make sure a site can be properly indexed by the search engines. The search engines should be enabled to find relevant information on the site, club the related contents together for enhanced relevance and accordingly establish these pages as useful content for the targeted keywords.

A silo site structure is essentially about choosing the most relevant keyword that best describes the niche being targeted. This is not the same as the micro niche sites targeting something very small and limited. The niche chosen may have plenty of subsections but the most important and all encompassing keyword should become the silo. Let us take an example of a website about fitness. There are many aspects of fitness, from fat loss to muscle building to nutrition and more. If the website is dedicated to fitness, then fat loss can be one silo, muscle building can be another silo and nutrition or diet can be the third silo.

This may appear to be the same as category but it is not. Categories have subcategories and the latter have sections and subsections. As you keep on growing the categories, subcategories, sections and subsections, you are effectively taking the new pages farther away from the homepage. This leads to an increased page depth. Google and other search engines do not reward websites that have extreme page depths. The pages appearing at great depths will not rank well for the targeted keywords. The closer a page is to the main page or homepage, the better it will rank on search engine result pages.

Creating the Right Kind of Silo Site Structure

The first step is to identify the different silos. A website can have five or ten silos. There are websites with dozens of silos. However, the silos should be targeting the relevant keywords and hence niche. Two or more silos should not have the same targets. Then there would be a dilution in their relevance. If fat loss is a silo on a fitness website, then all the posts in this section should target only fat loss. This silo should not have a direct or a linked correlation with the silo targeting muscle building or nutrition. Likewise, the silo about muscle building should not link to articles in the fat loss silo. Relevance is the key when using silo site structure to outrank high authority sites.

Grouping and Isolation in Silos

Two or more silos should be isolated. The silos should be mentioned clearly on the homepage. They can be linked just as categories. However, each silo should have its own contents listed on one page when a user accesses that section. This silo exists in isolation in regards to other silos, albeit all silos are linked to the homepage of the website. While different silos are isolated, all contents in any one silo are grouped. The various posts in one silo should be neatly aligned in the section. Every post should be directly accessible from the silo page. There should not be any expansion of the page depth. The purpose of outranking high authority sites will be defeated if a silo structure becomes the same old chain of linked pages as is prevalent in cases of categories.

Silo structure requires all posts in one silo to be linked to other posts in the same silo. Posts in one silo should not link to posts in another silo. There can be headers and footers, sidebar links and others redirecting users to the homepage, landing page, about page, contact page or a sales page. But the links within the webpage should only redirect the user to other posts within the same silo. This signals to the search engine crawlers that this is a highly relevant website for the targeted keyword.

Internet Marketing and SEO Company Corpus Christi, Internet Marketing and SEO Company Los Angeles, Internet Marketing and SEO Company Seattle, Internet Marketing and SEO Company Santa Clarita, Internet Marketing and SEO Company Sherman Oaks, Internet Marketing and SEO Company Calabasas, Internet Marketing and SEO Company Cleveland, Internet Marketing and SEO Company Dayton, Internet Marketing and SEO Company Detroit, Internet Marketing and SEO Company Indianapolis, Internet Marketing and SEO Company Irvine, Internet Marketing and SEO Company Jersey City, Internet Marketing and SEO Company Knoxville, Internet Marketing and SEO Company Medford, Internet Marketing and SEO Company Mesa, Internet Marketing and SEO Company New Orleans, Internet Marketing and SEO Company Palmdale, Internet Marketing and SEO Company Santa Monica, Internet Marketing and SEO Company Scottsdale, Internet Marketing and SEO Company Torrance, Internet Marketing and SEO Company Anaheim, Internet Marketing and SEO Company Atlanta, Internet Marketing and SEO Company Fort Worth, Internet Marketing and SEO Company Henderson, Internet Marketing and SEO Company Long Beach, Internet Marketing and SEO Company San Jose, Internet Marketing and SEO Company Tacoma
Internet Marketing and SEO Company Arlington
Internet Marketing and SEO Company Anaheim
Internet Marketing and SEO Company Akron
Internet Marketing and SEO Company Amarillo
Internet Marketing and SEO Company Azusa
Internet Marketing and SEO Company Arcadia
Internet Marketing and SEO Company Alhambra
Internet Marketing and SEO Company Agoura Hills
Internet Marketing and SEO Company Artesia
Internet Marketing and SEO Company Augusta
Internet Marketing and SEO Company Austin
Internet Marketing and SEO Company Atlanta
Internet Marketing and SEO Company Bend
Internet Marketing and SEO Company Beverly Hills
Internet Marketing and SEO Company Baldwin Park
Internet Marketing and SEO Company Bell Gardens
Internet Marketing and SEO Company Bellflower
Internet Marketing and SEO Company Bell
Internet Marketing and SEO Company Burbank
Internet Marketing and SEO Company Phoenix, AZ
Internet Marketing and SEO Company Birmingham, AL
Internet Marketing and SEO Company Boston
Internet Marketing and SEO Company Baltimore
Internet Marketing and SEO Company Buffalo
Internet Marketing and SEO Company Bakersfield
Internet Marketing and SEO Company Brownsville
Internet Marketing and SEO Company Calabasas
Internet Marketing and SEO Company Corona
Internet Marketing and SEO Company Chattanooga
Internet Marketing and SEO Company Chicago
Internet Marketing and SEO Company Columbus
Internet Marketing and SEO Company Chesapeake
Internet Marketing and SEO Company Corpus Christi
Internet Marketing and SEO Company Chandler
Internet Marketing and SEO Company Chula Vista
Internet Marketing and SEO Company Cleveland
Internet Marketing and SEO Company Cincinnati
Internet Marketing and SEO Company Colorado Springs
Internet Marketing and SEO Company Charlotte
Internet Marketing and SEO Company Dallas
Internet Marketing and SEO Company Dayton
Internet Marketing and SEO Company Denver
Internet Marketing and SEO Company Detroit
Internet Marketing and SEO Company Durham
Internet Marketing and SEO Company Elk Grove
Internet Marketing and SEO Company El Monte
Internet Marketing and SEO Company El Paso
Internet Marketing and SEO Company Eugene
Internet Marketing and SEO Company Fresno
Internet Marketing and SEO Company Fort Worth
Internet Marketing and SEO Company Fort Wayne
Internet Marketing and SEO Company Fremont
Internet Marketing and SEO Company Fayetteville
Internet Marketing and SEO Company Fontana
Internet Marketing and SEO Company Fort Lauderdale
Internet Marketing and SEO Company Garden Grove
Internet Marketing and SEO Company Grand Prairie
Internet Marketing and SEO Company Grand Rapids
Internet Marketing and SEO Company Garland
Internet Marketing and SEO Company Gilbert
Internet Marketing and SEO Company Greensboro
Internet Marketing and SEO Company Henderson
Internet Marketing and SEO Company Houston
Internet Marketing and SEO Company Hialeah
Internet Marketing and SEO Company Huntsville
Internet Marketing and SEO Company Huntington Beach
Internet Marketing and SEO Company Irving
Internet Marketing and SEO Company Irvine
Internet Marketing and SEO Company Indianapolis
Internet Marketing and SEO Company Jacksonville
Internet Marketing and SEO Company Jersey City
Internet Marketing and SEO Company Kansas City
Internet Marketing and SEO Company Knoxville
Internet Marketing and SEO Company Las Vegas
Internet Marketing and SEO Company Lancaster
Internet Marketing and SEO Company Laredo
Internet Marketing and SEO Company Lincoln
Internet Marketing and SEO Company Louisville
Internet Marketing and SEO Company Lexington
Internet Marketing and SEO Company Lubbock
Internet Marketing and SEO Company Los Angeles
Internet Marketing and SEO Company Long Beach
Internet Marketing and SEO Company Mesa
Internet Marketing and SEO Company Medford
Internet Marketing and SEO Company Modesto
Internet Marketing and SEO Company Moreno Valley
Internet Marketing and SEO Company Madison
Internet Marketing and SEO Company Milwaukee
Internet Marketing and SEO Company Memphis
Internet Marketing and SEO Company Minneapolis
Internet Marketing and SEO Company Miami
Internet Marketing and SEO Company New Jersey
Internet Marketing and SEO Company Newark
Internet Marketing and SEO Company Norfolk
Internet Marketing and SEO Company New York
Internet Marketing and SEO Company New Orleans
Internet Marketing and SEO Company Oakland
Internet Marketing and SEO Company Overland Park
Internet Marketing and SEO Company Orange County
Internet Marketing and SEO Company Oxnard
Internet Marketing and SEO Company Orlando
Internet Marketing and SEO Company Oklahoma City
Internet Marketing and SEO Company Omaha
Internet Marketing and SEO Company Palmdale
Internet Marketing and SEO Company Pasadena
Internet Marketing and SEO Company Philadelphia
Internet Marketing and SEO Company Pittsburgh
Internet Marketing and SEO Company Plano
Internet Marketing and SEO Company Portland
Internet Marketing and SEO Company Pembroke Pines
Internet Marketing and SEO Company Raleigh
Internet Marketing and SEO Company Reno
Internet Marketing and SEO Company Redding
Internet Marketing and SEO Company Rochester NY
Internet Marketing and SEO Company Riverside
Internet Marketing and SEO Company Richmond
Internet Marketing and SEO Company Sacramento
Internet Marketing and SEO Company San Bernardino
Internet Marketing and SEO Company San Jose
Internet Marketing and SEO Company San Diego
Internet Marketing and SEO Company Salem
Internet Marketing and SEO Company Santa Monica
Internet Marketing and SEO Company Santa Clarita
Internet Marketing and SEO Company Santa Ana
Internet Marketing and SEO Company Saint Paul
Internet Marketing and SEO Company Salt Lake City
Internet Marketing and SEO Company Seattle
Internet Marketing and SEO Company Scottsdale
Internet Marketing and SEO Company Sherman Oaks
Internet Marketing and SEO Company St. Louis
Internet Marketing and SEO Company Shreveport
Internet Marketing and SEO Company Spokane
Internet Marketing and SEO Company Tacoma
Internet Marketing and SEO Company Tallahassee
Internet Marketing and SEO Company Tampa
Internet Marketing and SEO Company Toledo
Internet Marketing and SEO Company Torrance
Internet Marketing and SEO Company Tucson
Internet Marketing and SEO Company Tulsa
Internet Marketing and SEO Company Wichita
Internet Marketing and SEO Company Valencia, CA
Internet Marketing and SEO Company Virginia Beach
Call Us
Email Us