SEO vs Digital Marketing: What Is The Difference?
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Two terms that are often used interchangeably are SEO and digital marketing. Although these two terms are closely related, they are actually very different. It’s important to understand the differences between SEO and digital marketing to ensure you’re using both correctly in your online presence.
In short, digital marketing is an umbrella that covers everything done to promote brands online. Meanwhile, SEO stands for search engine optimization, and it is just one strategy used within digital marketing.
Let’s take a closer look at both of these terms and how they differ from one another.
SEO is an acronym that stands for search engine optimization. It’s a strategy for digital marketing so that web pages will show up on the search engine’s result page. More simply put, search engine optimization is what allows web pages to pull up every time you Google something in the search bar.
There are different forms of SEO, including on-page optimization like the quality of the content, link building, meta descriptions, and keywords. There’s also off-page optimization, which includes backlinks and social media presence.
Digital marketing, on the other hand, includes everything related to the promotion of your brand online and through digital communication. So, digital marketing can include your promotions online, social media, email, text, and multimedia messaging.
SEO is just one form of digital marketing, but there are tons of different digital marketing strategies. For example, social media posts are considered effective digital marketing campaigns since everyone uses social media.
Key Differences Between SEO And Digital Marketing
Now that we have covered what separates SEO and digital marketing, let’s look at the differences between them. Here are the most notable differences to be aware of:
- SEO focuses on search engine optimization, whereas digital marketing focuses on all things digital.
- SEO is just one digital marketing tool.
- SEO is often free, but most digital marketing is not.
Once again, SEO and digital marketing are not synonymous terms. SEO falls under the umbrella of digital marketing, but there are plenty of other digital marketing tools out there. SEO is just one tool that can help optimize your site and allow it to pop up on a search engine.