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The much anticipated and long-expected Google disavow links tool was launched last week by Matt Cutts, at the PubCon in Las Vegas. While this new tool comes with a “only to be used with caution” warning, it will come very handy to people doing search engine optimization, since it makes removing low quality links so much easier.
There is no doubt that the latest Panda and Penguin updates messed up everything you thought you knew about search engine optimization and got you to the point where you would gladly buy backlinks, but you just do not know what to ask for.
As you already know, as the main tools in any websites’ SEO, backlinks are considered indicators of a website’s popularity. However, if, until recently, bombing your website with backlinks from any niche and from any websites was enough, the accent falling more on quantity and less on quality, things have changed.
If you want to be successful in your line of business, you need to rely on a proficient marketing company. However, that means knowing what to look for and where to look, as, given the high competition in the field, finding the right company is not exactly easy and you cannot afford to settle for half measures when it is your success at stake.
You need to know from the beginning, not just on what services you can count and how much they cost, but also how efficient the customer service is, what kind of reputation the company has, what software they work with, how qualified the staff is and whether their strategies can meet your ideas half way. The best results can only be obtained working with the best people.
Any company knows that it is very important to be known by the consumers. It doesn’t matter what your business is, if your targeted consumers don’t know that you exist, your business is in jeopardy. Media is a very important tool in getting to be known on the market. Every company has at least one employee who is in charge of press releases.
Nowadays, radio and television stations are exceeded by the Internet. Search engines are at everyone’s reach, and this is the best market to be exploited by a company. The first step for a company to be known is audiovisual campaigns. For 20 seconds or more, an audio or a visual fitting will let the people know that you exist, you are there, on the market, your product is helpful, your company is strong. The problem with these campaigns is that they cost a lot of money. If you go national, you should know that the budget for these actions should be quite a large one. Even if you go local, the budget a company spends is large enough. But, once you are known, the next step comes: to stay in touch with your consumers through press releases. These are the tools that will help you spend less money and make your product known as well.
There are a few rules to follow when purchasing backlinks, which will assure the success of your website. First of all and most importantly, you should never buy backlinks on an irrelevant website because nobody will click on these links so they will be useless. You shouldn’t restrict yourself to only buying .gov or .edu links; there are many other high-authority or high page-rank websites out there. Never buy backlinks on websites where your competitors have listed theirs because it is unethical and since the other links have been there before yours, visitors will avoid clicking the link to your website. Only purchase backlinks from websites that are very popular and have high traffic; also try to get backlinks listed for as long as possible.
Last but not least, you shouldn’t build or purchase too many backlinks in a short period of time, because otherwise search-engines might label your website as spam and you will not appear in the search result list at all.
Before you buy backlinks on any website, you need to determine how important that specific website is to your niche, how much traffic it generates and of course, what ranking it has on search engines, to make sure it is a good investment which will mean more visitors and therefore more profit for your business!