When should you use Remarketing Lists for Search Ads?

To identify loyal customers and expand the reach to those that resemble your customers
To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
To reach people, based on advanced demographic criteria
To reach people who have already engaged with your website in the past – CORRECT

When should you use manual tagging?

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

You should use manual tagging for any non-AdWords custom campaign. – CORRECT

You should use manual tagging to track only AdWords campaigns.

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

Maximize Clicks – CORRECT
Cost-per-thousand impressions (CPM)
Manual cost-per-click (CPC)
Cost-per-acquisition (CPA)

The digital age has commenced, and that means that businesses are jumping to online spaces more commonly than brick and mortar stores and with good reason! Overhead, inventory, labor, and other business costs add up quickly, but less so if the business is operating solely online.

Online, you can operate a business for as little as the monthly costs of running a website. Of course, plain websites are great for simplicity, but the design of a website really makes or breaks a brand. Having a customized, unique, and tailorable website makes it even more attractive in a branding sense.

In this article, we’ll be discussing the pros and cons of custom and template websites. We’ll give you all the details so you can make an educated decision when it comes to building your online business.

If you run a website, you already know that good SEO is essential to your search engine ranking and therefore your performance, but you may not have considered that changing web hosting can potentially have a considerable effect on this.